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Informations
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Company history

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Polyflame Europe has grown its business in more than 35 countries around the world, making it the leading European distributor of lighter products.
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Polyflame, a European success story!
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In the early 1970s, Richard Peersman, a young Dutch tourist in Japan, discovered disposable lighters, and filled up his luggage with them with the idea of becoming their distributor in Holland. He created POLYFLAME and in the '80s became
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He soon spread his marketing to France and Germany, diversifying the offer by successively adding many prestigious licences associated with the world of lighters.

In France, Richard Peersman got to know Philippe Varnier, luring him away from Cartier to make him head of business development at Polyflame France. Flame 2000 in Italy followed a few years later.

Faced with growing demand for promotional items in a booming market, PF Concept was created to meet it, consisting of a catalogue offering a large collection of "white label" (personalisable) items for wholesalers.
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Polyflame, for its part, kept growing all those years, picking up significant market shares in the distribution of all types of lighters, and in the booming gift sector, featuring its own brands Spirit of Saint-Louis, Marksman and other creations.

Polyflame's preferred management strategy to focus on its core business – lighters – led it in 2014 to regain its independence from its historic holding company, thus becoming a "pure player" in its field.


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