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Our universes


Our leitmotiv: cover all the needs of the smoker on a daily basis

Discover our
Flame range:

Our Brands

The flame for all!

For your cigarettes, candles, gas stoves … Find the product best suited to your needs among the wide range of PROF. Shapes, colors, design, treat yourself at the best price.

Our Brands

The best moments are often spent around a fire.

This can take place in front of your barbecue with friends or in front of your fireplace with your family.

The mastery of fire is an art and the best solution to rekindle the flame is to opt for adapted products with a proven quality.

Our historical core business is to create and develop high-performance products with an excellent price-performance ratio. Since 1973, Polyflame offers through its Fire Products range, all the necessary and often original solutions, from ignition, to combustion aid to cleaning.

Discover our large catalog !

Our Brands

The trendy & essential accessories for smokers!

Our Brands

The recreational brand.

A wide range of products designed for all needs…

Our Brands

The art of smoking hookah

Champ Al Malik is the story of two brothers who lived in Morocco for more than 20 years. During this period, they discovered the art of hookah smoking and the pleasure of spending special moments with friends. After returning to Europe, they wanted to share their passion, culture and heritage by creating their own brand. In reference to their history, they decided to call their brand “Al-Malik” (“King” in Arabic)

Our Brands

Accessibility without compromising on quality.

Silver Cig is a French brand of electronic cigarettes created in 2013. All e-liquids Silver Cig are manufactured in our laboratory located in Ile-de-France.

We offer a wide range of over 70 flavors of e-liquids with French aromas and 100% vegetable bases for the pleasure of the vapoteur. Everyone will find happiness with our various ranges PG / VG 50/50, 70/30, Shake & Vape, DIY or the natural range with pdo (developed especially for people sensitive to PG).

With Silver Cig, enjoy a pleasant moment of vape with the flavors of unique intensity.

Our Brands

French brand of lighters !

The originator of historic models such as the COMPOUND, FRANCE or ULTRA PLAT”, Silver Match has been reinventing itself since 1957 to offer lighters with ever more elegant and modern designs.

Our Brands

Stop time.

Enjoy your moment of peace and relaxation. Don’t rush. Stay calm. Sometimes everyone needs to slow down. This slowdown is an opportunity. A chance to put time on hold.

Our high quality rolling papers and cigarette tubes will satisfy the senses of all tobacco lovers. Our collection offers different types of weights and materials. Each person can choose his or her optimal way to spend time in harmony.

Our Brands

The freedom to vapot without complication.

No more filling and adjusting, now it’s Toovap!

Discover the new disposable e-cigarette Toovap very easy to use and practical in everyday life. Thanks to its ergonomic shape, this puff type e-cigarette offers a quick and easy grip.

All that’s left to do is choose from 10 intensely icy and fruity flavors.

Scandinavia & Eastern Europe :


Sales office & showroom


Purchasing office in Shanghai (25 people)

Sales office for USA & South America


1 office and showroom in Germany

Offices and dedicated back office in Italy

Sales teams present throughout Europe: Iberia, France, DACH, Eastern Europe & Scandinavia.


Our head office, which houses the operations department (sales administration, purchasing, accounting and finance)

Our 10 000m2 warehouse


Ideally located near Le Bourget airport:

Our 500m2 showroom

Our offices with our sales, marketing and digital teams.